Snapchat taking third place among social apps

snapchatIn present times, as reported by comScore, Snapchat comes as the third most popular application inducing socializer, with 32.9 percent penetration among youngsters’ mobile devices, topped only by Instagram and Facebook with 43.1 and 75.6 percent accordingly.

This concludes a rising popularity of Snapchat among the so-called millennial demographic (people 18 to 34 years old), beating companies such as Pinterest, Twitter, Google+, Vine and others.

Now, Facebook had the vision to buy Snapchat back in 2013, and the Snapchat founder Evan Spiegel had a vision to turn Facebook’s offer down. Both visions turned pretty accurate, proved with the social app’s rising popularity among the so-called ‘millennial’ demographic – shapers of future generation apps (funny thing is, this is true).

Last year November, 2013, and we find Snapchat’s penetration among the same users mentioned above at 12.1%, just as the Facebook offer sprouted from nowhere. And giving the circumstances, everyone thought Snapchat made bad decisions turning the social media giant down, especially when the numbers were against them: Myspace and Facebook saw a growth in users only when the penetration reached 15 to 20 percent.

But, as it turns out, Spiegel was more than your ordinary visionary mind – his company reached 18% penetration among adult users concluding with June 2014.

Experts argue that Snapchat long passed the ‘singularity’ point among young adults (18 – 24-year-old users) and showed that non-text applications can indeed live enough to see the American dream coming true for them.

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